We have been the experts in multicultural graphic design for the past 15 years. We advise clients on colours and content that EXCITE the multilingual communities in the world. Click on a few of the icons in Portfolios to see how our designs appeal to how different cultures communicate. Understanding this can make a big difference in how your materials are designed and how well they communicate with your target audience.
Here are the tips for preparing multilingual communication and marketing materials:- Order of reading - some languages read from right to left. Make sure your design suit your target audience
- Colours - some colours have special meaning for some cultures. Select the right colour will enhance the reception of your design
- Symbols - some cultures write symbols like $ differently. Attention to detail will ensure your communication materials right
- Font - there is a limited number of foreign language font face in English graphic operating system. Be prepared to stick with more traditional font face.
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